I’m getting all philosophical on you now! Actually I’m not, but today I want to discuss value. What is it, how is it perceived, what is considered valuable, and how to find your value. This may be part one, who knows =).
The more I write, the easier it gets, and I’m starting to value all the things that I’ve been writing. Not only because I really enjoying getting my thoughts down, but because people are reading it and it’s helping them.
When I first started in the web industry, I thought I knew everything. Not only that, but I wanted to do everything.
I started a job in the SEO sector of the Web. My daily duties consisted of research, web development, design, and copy writing. I loved it. Pretty soon I though I was the best at everything.
When I started freelancing, I wanted to offer every service that I knew about to my clients. My service list became so long that eventually, even I was losing track of what I offered.
Man, I loved to design though. Equally, I loved CSS and Programming. I just never really had daily duties to get into PHP, so I never did. Even to this day, I still want to, and I’ll get into that later.
What’s the point of this story?
Well, let’s get into what was wrong with what I was doing. I loved everything so much that I wanted to do it all. Does that sound familiar? I hope it does, because everyone I talk to, even sites that I visit, all want to do it all.
You market, you design, you develop, you do SEO, you do everything! It’s so hard to excel at these things unless you really have a team dedicated to each service. The problem lies within the value.
What is value?
Value is defined as follows:
the regard that something is held to deserve; the importance, worth, or usefulness of something.
Granted, all of your services can be valuable, but to what extent? If you do a little bit of everything, how can you be sure that one of your services is offering the same amount of value as another service?
When I got started in the field, I wanted to do everything, so I saw value in everything I was doing. The problem was, the more I did in design, the worse I got at SEO. The more I did in development, the harder design was getting.
If I was excellent at design, the value offered in development lacked.
I’m not saying you can’t be a great designer and a great developer, because with time, you can really be awesome at both. But how much time is it going to take to be awesome at everything?
So when starting out, or even now, realize that there is only so much one person can do. If you do something well, focus on that until it’s mastered, then move on. If you excel at one thing, you can offer much more value than anyone else.
Do you have trouble finding what you excel at? Tell your story in the comments, I’d love to hear.
Next Post, I’m going to talk about the different types of value.