I have been contemplating on using Thrive Themes for a while. Specifically Thrive Leads. Over the past few days I’ve done a bunch of research to try to find a specific feature tieing in subscribers and non-subscribers, and to my surprise, I could barely find anything!
As a matter of fact, only 2 companies offer such a feature, and that’s Thrive Leads and ConvertFlow. It’s simple, I don’t want my email opt-in box to show to people who are already on my list.
ConvertFlow does a great job because they tie right into the API of email responders, and can read the tags so when someone is on my site that’s on my list, I can offer them a completely different offer.
Thrive leads has this thing called Smart Links. Similar, but rather than tieing directly into the API, anyone who clicks on the link will then be marked as a user. Then I can show them whatever I want based on the link they clicked.
Super cool, yes, but WHY THE HELL ARE THERE ONLY 2 Platforms that clearly do this, and do it well. I’ve tried to find a few other but could find nothing.
So why I’m going to Thrive over ConvertFlow, put simply, price. I’m in the process of growth, and to grow, right now I need to bootstrap my expenses. ConvertFlow is awesome, but I’m paying $99/mo for that feature (of course a few more, but that’s really all I use out of it).
For only $19 a month, I can get the smart links, but I can also get the full suite of everything Thrive has to offer!
LET ME MAKE THIS SUPER CLEAR
I am by no means the poster boy for Thrive anything. In fact, I kind of have this love-hate relationship with Thrive. Here’s why…
Pretty broad I guess so I’ll break it down. The usability of Thrive is terrible. I like things to be super simple. I hopped on the
I hopped on the Beaver Builder Bandwagon because it made my life so easy. The application itself was super intuitive and incredibly easy to use. In fact, when I first started using Thrive, I emailed them and the first thing I mentioned was “You guys need to add more padding, I’m trying to add something and all the lines are so close together and it’s super hard to see and use.” That was well over a year ago, and its still the same, why would they change for little ol’ me :).
I HATE the Thrive Builder. I just hate it. It makes no sense, it’s super bulky, and simple things just take way to long.
I forget the exact situation but I was trying to add a new heading somewhere and couldn’t get the spacing right spent like 15 minutes trying to find where the padding/margin was. I’m pretty sure that was it, don’t quote me, but there were quite a few things that I tried to hop and on just do, that ended up taking way to long to figure out.
It was things like that that just drove me crazy.
Then when I installed it, all of a sudden I had Thrive Boxes, Thrive 2 step, and another Thrive menu in. WTF? I had to create the light-box in one area, then go to a different area to make it functional, then the third area was settings. It drove me nuts. I hate clutter, and this was just cluttering up my menu! (Here’s a cool plugin to de-clutter your admin menu btw).
Last was the order of things. If you want the lightbox to show in a campaign, it has to be on top, and anything below is secondary or something like that.
Bottom line, it’s going to be a big learning curve for me to get used to how the application works. That was an incredibly HUGE turn off from the start.
HOWEVER… Thrive is amazing!
Confused? Nah, don’t be. I did mention a love-hate thing right?
Thrive is incredible at what they do, and that’s conversion. Their ideas are on point and they have a ton going for them.
Here are a few things that stand out for me, and some links to accompany them :).
Landing Page Themes – I don’t always want to create something from scratch. It’s too much. Sometimes having a solid base for something helps expedite the process while providing amazing results (kind of like my company’s services, wink wink).
Smart Links – I already mentioned above but holy crap, this feature is amazing.
Signup Segue – What the hell? Yeah, Signup Segue talks to your email list, and lets people sign up or download something with one click, not having to re-opt-in all over again. Brilliant!
All The Features – Popups, Exit Intent, the whole nine. It has everything that all the other companies already have and some!
Price! – This was the kicker for me, $19 mother fudging dollars a month! THAT’S IT!! That price alone is worth the headache that will happen once I start trying to build everything lol.
YOU GET EVERYTHING!! – Yes, that’s not just Thrive Leads, for that cost you get Leads, Ovation, Smart Widgets, Themes, etc.
Honestly, I’m will most likely ONLY be using Leads, Ovation (which I have installed already), and Smart Widgets, but c’mon, that’s one hell of a deal!
So I’m going to be dropping my $99/mo plan, and I’m switching to this, for $19/mo. The masters of conversion have convinced me to make the jump, and I’m going all in.
What’s more concerning aka The Bigger Picture
Why aren’t there other services that do this? Or at least more affordable ones? I don’t mind paying $99/mo for something, but the value of something is related to the benefit I get. ConvertFlow does a lot of amazing things, but it’s a lot of things that I just don’t use except for the fact that it talks to my email list.
Is that alone worth $1,200/year? Why aren’t other companies like OptinMonster, or Icegram (2 of my other favorites) implementing something similar? The fact that someone who opts-in to your website has to continuously see your opt-in offer, just doesn’t make sense, it never has. So I’m always left wondering, why isn’t this feature much more common?
Would love to hear your thoughts!