We’re all stupid.
You may be sitting there thinking, “Nope, not me, I’m the smartest,” but you’re not.
We’re stupid because we’re selfish.
We like to do what we want to do, then do it, and wonder why the hell nothing happens.
Case in point.
Ryan Lee, super smart, super successful.
Ryan started a membership service a while back. The service was delivering a monthly Newsletter.
The launch exploded and so did the service, to the queue of $221,000 per MONTH!!
Put that in your bankroll!
While most of us probably won’t see that exorbitant amount of money in our banks anytime soon (maybe a few will 😉 ) Ryan made a huge mistake.
Rather than listening to the audience and what they wanted, Ryan decided that he was going to do what HE wanted.
[clickToTweet tweet=”Rather than listening to the audience and what they wanted, we tend to do what WE want.” quote=”Rather than listening to the audience and what they wanted, we tend to do what WE want.”]
And so 2k+ subscribers became 1k, and one thousand eventually became zero, and the business died.
We ALWAYS do that.
We want to do what we want because that’s just natural. Even when we listen to our audience, we tend to sway a little to the, “But I want to do it this waaaaaaay…” mentality.
:: Queue the sad violin ::
We need to shift our thinking a bit.
Do you want to plan for success?
We all do! Where do you start, though?
I’m going to spew a few generic things that you’ve probably heard before, but that’s because they are vital to the success of what you do!
- Find your audience.
- Talk to your audience
- Get them to do something on your website.
So how do we break this down?
Figure out who you want to talk to. It’s very hard when you just want to talk to everyone. You have to discover your ideal client.
Create a customer avatar! There are a ton of ways to do this, but the key is to get specific.
What age group? What income level? Man or Woman? What location? What interests?
The more specific you get, the better you’ll be able to communicate.
Communicate to your audience
Now that you know who you’re talking to. Start talking to them! What issues do they face? What do they struggle with?
The best success that I had was consistent blogging. I would write as much as I could for a few months. Speaking to the people that I wanted to attract! It didn’t start out that way, but eventually, after lots of trying, I got it.
It’s tough when you do all this by yourself because it ALL tends to be trial and error. You just don’t know what works unless you give it a shot. And in the web world, you need the traffic even to see if its working or not. Very time consuming, but let’s get back on track.
Now you’re talking to them…
Get Them To Take Action
The best thing you can do is get them on an email list so that you can reach out any time. But regardless of what that action is, you want them to do something.
Your goal is to get the lead in so you can sell. You probably already sold them on the information that you’re putting up on your site, so now it’s just a gentle push.
If you’re offering a service, let them know how you can help. If you’re offering a course, explain to them how this course is necessary for their business.
Whatever it is, you’re mission should be to get them to do something.
Like I said before, it’s not easy, and it’s not something that happens overnight, but planning and sorting things out is the best thing that you can do for your business.
Great Example of Planning
I have a good friend who has done coaching calls and live training and the whole nine. I never really stepped into that because I wasn’t sure how to go about. I knew that I could offer that help to people, but I was just too nervous and scared to make the jump.
I had a quick call with her, and we spoke for about an hour going through the process and planning of how to offer this type of 1 on 1 service.
Here’s what we came up with:
It may seem simple at first, but just having someone that’s been through it and reaffirming things for you, made a total difference in how I approached it.
You can do the same! Plan for success, you got this!