We’re all stupid.
You may be sitting there thinking, “Nope, not me, I’m the smartest,” but you’re not.
We’re stupid because we’re selfish.
We like to do what we want to do, then do it, and wonder why the hell nothing happens.
Case in point.
Ryan Lee, super smart, super successful.
Ryan started a membership service a while back. The service was delivering a monthly Newsletter.
The launch exploded and so did the service, to the queue of $221,000 per MONTH!!
Put that in your bankroll!
While most of us probably won’t see that exorbitant amount of money in our banks anytime soon (maybe a few will 😉 ) Ryan made a huge mistake.
Rather than listening to the audience and what they wanted, Ryan decided that he was going to do what HE wanted.Rather than listening to the audience and what they wanted, we tend to do what WE want.Click To Tweet
And so 2k+ subscribers became 1k, and one thousand eventually became zero, and the business died.
We ALWAYS do that.
We want to do what we want because that’s just natural. Even when we listen to our audience, we tend to sway a little to the, “But I want to do it this waaaaaaay…” mentality.
:: Queue the sad violin ::
We need to shift our thinking a bit.
Do you want to plan for success?
We all do! Where do you start, though?
I’m going to spew a few generic things that you’ve probably heard before, but that’s because they are vital to the success of what you do!
- Find your audience.
- Talk to your audience
- Get them to do something on your website.
So how do we break this down?
Figure out who you want to talk to. It’s very hard when you just want to talk to everyone. You have to discover your ideal client.
Create a customer avatar! There are a ton of ways to do this, but the key is to get specific.
What age group? What income level? Man or Woman? What location? What interests?
The more specific you get, the better you’ll be able to communicate.
Communicate to your audience
Now that you know who you’re talking to. Start talking to them! What issues do they face? What do they struggle with?
The best success that I had was consistent blogging. I would write as much as I could for a few months. Speaking to the people that I wanted to attract! It didn’t start out that way, but eventually, after lots of trying, I got it.
It’s tough when you do all this by yourself because it ALL tends to be trial and error. You just don’t know what works unless you give it a shot. And in the web world, you need the traffic even to see if its working or not. Very time consuming, but let’s get back on track.
Now you’re talking to them…
Get Them To Take Action
The best thing you can do is get them on an email list so that you can reach out any time. But regardless of what that action is, you want them to do something.
Your goal is to get the lead in so you can sell. You probably already sold them on the information that you’re putting up on your site, so now it’s just a gentle push.
If you’re offering a service, let them know how you can help. If you’re offering a course, explain to them how this course is necessary for their business.
Whatever it is, you’re mission should be to get them to do something.
Like I said before, it’s not easy, and it’s not something that happens overnight, but planning and sorting things out is the best thing that you can do for your business.
Great Example of Planning
I have a good friend who has done coaching calls and live training and the whole nine. I never really stepped into that because I wasn’t sure how to go about. I knew that I could offer that help to people, but I was just too nervous and scared to make the jump.
I had a quick call with her, and we spoke for about an hour going through the process and planning of how to offer this type of 1 on 1 service.
Here’s what we came up with:
It may seem simple at first, but just having someone that’s been through it and reaffirming things for you, made a total difference in how I approached it.
You can do the same! Plan for success, you got this!
Creating A Mission For Your Website
I love the web industry. It’s so vast with a plethora of choices for direction.
There are tons of people making piles of money and it all comes down to how you think about your offers, and how you market them.
One of the most common things I see with web designers and freelancers that are just starting out, is they don’t have a solid direction.
And it’s absolutely not their fault.
The Generic Web Industry
The easiest thing to do when you enter the web industry as a web designer or freelancers is say, “I’m going to build websites for people.”
The only problem, is “people” come in all different shapes, sizes, mentalities, ages, incomes, interests, locations, cultures. I think you get the point.
As time moves on, you should really start to pin point what it is you want to do and where you need to be going.
Even the bigger agencies tend to have a specific direction when it comes to the types of clients they work with.
For example, Vayner Media (Gary V’s company) does high end services for companies with budgets of 500k a year and up!
My company Sure Fire Web Services, Inc., focuses on White Label WordPress Services for Digital Agencies and Freelancers.
My Buddy Lee Jackson Dev (soon to be Angled Crown), focuses on White Label WordPress Development for Design Agencies.
These are tight niche areas where someone who’s looking around on the website, would clearly know the market.
Direction Comes With Time and Experience
Unless you’re one of the lucky ones who knows exactly where you want to be in the next few years, most of this insight comes with a lot of experience.
It took me a little more than 5 years to decide I wanted to go the white label route.
Most Web Designers and Freelancers are trying to find themselves and what they want to do.
You only figure that out though, by doing. I learned a lot more by doing the things I DIDN’T want to do, than doing all the things I did.I learned a lot more by doing the things I DIDN'T want to do, than doing all the things I did.Click To Tweet
Web Design Review
Over the weekend I did an website review for one of our 30k Members (completely free FaceBook Group). The instructions were simple, send me a link to your website, and tell me what your goals are, and I’ll review it and let you know my thoughts.
I’ve actually been doing this type of thing for a while. Any time I design something or have a project, I always play the consultant role as well. I never actually did it though, just to offer advice. First time for everything! 😀
I recorded the entire review and you can see it below.
The site is by a freelance web designer, and the future goal of the website, is to offer white label development services. Now you’ll notice that the first thing I noticed, just as above, is the general direction of the current design is very broad.
We are all guilty of this! So no worries there, but once you know your direction and what you want to do, planning is vital.
Check out the video below and let me know what you think!
Need help marketing your site?
I can help you figure out the best direction to take when it comes to your website goals!