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DevDiary – You’re Not Charging Enough!

I sent out an email the other day and realized that there are a LOT of developers out there that don’t charge enough! we need to start setting some kind of standard for web prices.

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What's UP! This is my site, I write 99% of the articles on here. I'm also the owner of SureFireWebServices.com. I help out a lot of developers and designers getting into the web game. Helping is fun for me, so feel free to ask me any questions! I've made courses and have a membership as well to help get you on your feet!

14 comments on DevDiary – You’re Not Charging Enough!

  1. John Locke says:

    I get a ton of business from clients who had websites done by the $300 and
    $1000 freelancers. The subtext: those people are now out of business and
    working for their local generic agencies for whatever they can get.

    The other part of this equation: you can pursue one $10000 client or ten
    $1000 clients. Money isn’t the only factor, but time. Time is opportunity
    cost: what could I be working on besides this project that will help me get
    to my larger goals? Ya feel?

    1. Sure Fire Web Services says:

      I dig it!!!! you 100% right!

  2. John Locke says:

    I get a ton of business from clients who had websites done by the $300 and $1000 freelancers. The subtext: those people are now out of business and working for their local generic agencies for whatever they can get.

    The other part of this equation: you can pursue one $10000 client or ten $1000 clients. Money isn’t the only factor, but time. Time is opportunity cost: what could I be working on besides this project that will help me get to my larger goals? Ya feel?

    1. Sure Fire Web Services says:

      I dig it!!!! you 100% right!

  3. Tammie O'Neal says:

    I have decided that it is in my client’s best interest that I charge enough
    so that I can stay in business. Yes that person will do your website for
    $800 but they won’t be around in a few months when you need them. I have
    seen it happen repeatedly. “Where oh where has your $800 web designer
    gone?” Well he is probably working for a fast food chain because you can’t
    run a business on that.

  4. Tammie O'Neal says:

    I have decided that it is in my client’s best interest that I charge enough so that I can stay in business. Yes that person will do your website for $800 but they won’t be around in a few months when you need them. I have seen it happen repeatedly. “Where oh where has your $800 web designer gone?” Well he is probably working for a fast food chain because you can’t run a business on that.

    1. Sure Fire Web Services says:

      Exactly! Unfortunately that 800 guy doesn’t even realize it until its too late!

  5. Patrick McCormick says:

    By its nature, WordPress should simplify basic web building & most clients
    expect that. That’s where the low price point gets established. It’s our
    job as competent developers to understand and communicate the value of
    design strategy, image prep, and probably most important – whatever custom
    functions aren’t a part of a simple theme.

    I approach each job by breaking it into multiple, smaller jobs. It’s easier
    for me to set a value and communicate that value to a client when I’m
    talking about individual chunks of the overall work.

    Yes, I can throw together a WordPress site using the canned graphics & a
    logo they provide for about 2-3 hours of work. But I owe it to my client to
    explain exactly why its worth spending a little more on customized graphics
    and spending some time thinking about the purpose & function of the
    finished work. I make the most money when I forget about money and put
    myself in my clients shoes. Once I focus on their problems and what they
    should get from me to fix them, the rest falls into place.

    I do make sure that I’m getting paid for whatever I’m working on. If I’m
    working extra hours, I’ve probably failed to explain things to my client,
    or I exaggerated the simplicity, etc. I admit when I’ve made that mistake
    to my clients and explain just where I need additional time. I don’t have
    the luxury of open-ended contracts. I do need to figure out a reasonable
    amount of time for each chunk, communicate that to the client & then, make
    sure I didn’t forget anything or get off-track and start working on stuff
    outside of the scope my client and I understood originally.

    Nobody’s perfect, but I’ve learned that the best way to stay profitable is
    to try to forget about your own money pressures and worry about your
    clients. Most of the time, they’re responsible for lots of employees,
    investors, etc., and I know that what I can do for them will improve their
    bottom line. That’s where I get my excitement & motivation.

    Keep up the good work!

  6. Patrick McCormick says:

    By its nature, WordPress should simplify basic web building & most clients expect that. That’s where the low price point gets established. It’s our job as competent developers to understand and communicate the value of design strategy, image prep, and probably most important – whatever custom functions aren’t a part of a simple theme.

    I approach each job by breaking it into multiple, smaller jobs. It’s easier for me to set a value and communicate that value to a client when I’m talking about individual chunks of the overall work.

    Yes, I can throw together a WordPress site using the canned graphics & a logo they provide for about 2-3 hours of work. But I owe it to my client to explain exactly why its worth spending a little more on customized graphics and spending some time thinking about the purpose & function of the finished work. I make the most money when I forget about money and put myself in my clients shoes. Once I focus on their problems and what they should get from me to fix them, the rest falls into place.

    I do make sure that I’m getting paid for whatever I’m working on. If I’m working extra hours, I’ve probably failed to explain things to my client, or I exaggerated the simplicity, etc. I admit when I’ve made that mistake to my clients and explain just where I need additional time. I don’t have the luxury of open-ended contracts. I do need to figure out a reasonable amount of time for each chunk, communicate that to the client & then, make sure I didn’t forget anything or get off-track and start working on stuff outside of the scope my client and I understood originally.

    Nobody’s perfect, but I’ve learned that the best way to stay profitable is to try to forget about your own money pressures and worry about your clients. Most of the time, they’re responsible for lots of employees, investors, etc., and I know that what I can do for them will improve their bottom line. That’s where I get my excitement & motivation.

    Keep up the good work!

  7. Sure Fire Web Services says:

    Exactly! Unfortunately that 800 guy doesn’t even realize it until its too
    late!

  8. Your shortcode at the top of the page isn’t working. =(

    1. Jonathan Perez says:

      Sorry about that, fixed!

      1. Watched the video. There’s a story about Thomas Edison. There was a flaw in his manufacturing process and no one could figure it out. He finally hired Nikola Tesla and he looked at all the mechanical drawings and took out his pen and marked one spot and told him how to fix. He was done in a few minutes and charged $10k.

        This made Edison gasp! “Why are you charging me so much for having done so little?” Tesla replied, “I only charged you $1 to review your drawings. You paid $9, 999 for me to mark the spot.”

        So people pay for our knowledge. Not for our actions.

        1. Jonathan Perez says:

          I definitely agree, but getting some people to understand that is sometimes a bigger challenge. It’s almost like selling after the sale. I’ve had clients that struggled with developers and designers, then I get hired to fix, and when I send my invoice, they try to negotiate it… and I think to myself, “But if you didn’t hire me, you’d be in the same spot…”

          So I agree, but there are still a lot of folks out there that can’t see the justification of pricing at times…

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