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A lot of these posts were originally on So if you found them through search engines or clicking around, this is their new home :). Enjoy!


About the Author
What's UP! This is my site, I write 99% of the articles on here. I'm also the owner of I help out a lot of developers and designers getting into the web game. Helping is fun for me, so feel free to ask me any questions! I've made courses and have a membership as well to help get you on your feet!

A $20k Project Is Not A Victory, It's A Headache!

This is how I relate excersize Guru’s to Internet Guru’s… skip the story, get to the meat!

Isn’t funny that anytime we say we’re going to exercise, it’s always like “Yeah, Monday’s the day! It’s definitely the day!”  Then Monday comes by and you’re like, “Next week, definitely next week, I’m going all in!”

Well, last week I bought a subscription to this program called Daily Burn, and that was 100% me when I signed up.  I was all gung-ho, hyping myself up, and I ended up doing absolutely nothing for an entire week.

Then yesterday I tell myself “I signed up for this dayum thing and I’m not even using it!” (Typical Gym Memberships, HA).  “F, THAT!”

4 o’clock comes around, I’m playing with my kids, and then I stop. “Family exercise time!”

Now picture this… I’m still in my jeans, t-shirt, rolling around with the kids, that epiphany dawns on me, and in 30 seconds, I’m yelling for everyone to start exercising… jeans and all! My kids are looking at me like “Whaaa?”

I didn’t care, the time was now, the decision was made.

Pop on this Daily Burn thing, select the box that says “Do your first exercise,” and I’m ready.

Wasn’t really sure what to expect, though.  See I’ve tried all of these things before and what you usually get is a bunch of bad-ass mofo’s, 12 pack abs, doing some insane workouts that you can barely keep up with.

Pretty much anything BeachBody (t-25, 10-minute trainer, etc., etc.,) is like that.  That’s all we see commercials for too.  Photoshopped before and after shots, and we’re just flooded with all of this perfectness, and it gets ingrained in our head that that’s what we need to be.

Here’s what happened every time I attempted a program. I was always committed with “yes just 25 minutes, and in 3 months I’ll have a 12 pack too! ,” and every time I did it, I always stopped the second week because I was just getting tired of seeing perfect people complete these insane workouts.  I’m sure one day I’ll be able to keep up, but when I can’t, it’s discouraging.

Daily Burn was incredibly different.  What a breath of fresh air this was. 

I promise this is not some promo for Daily Burn, it’s all in relation, trust me 😉

When I put on Daily Burn, the first thing I noticed was normal people.  An elderly lady, a heavy set ex-marine who was disabled for a year, and another heavy set woman.  This is my crowd!!! 😀  I did the workout, some of the people doing it had to modify a bit, but I plowed through and when I was done, holy crap I felt like a champ!

28 minutes of light exercise that I could keep up with, and with incredibly normal people, I was on top of the world!

That brings me to the question of the day/month/year/life…


Seriously, if you just peruse Facebook for 5 minutes all you’ll see are ads for “20k Proposals, 0 to 7 figures, how I made 100k in a month, get 10k subscribers” and more blah blah blah.  All this BS fluff, much like the guy/girl with the 12 packs.

It’s like this dangling diamond that gets’s waved in our face and can grant us wishes…

Here’s where you want to be, here’s how I did it overnight (which actually translates to 10 years of ups and downs), and here’s my magical formula that did it! Disclaimer: This probably won’t work for you, but give me 1500 bucks and I’ll show you anyway.

Where the hell is the practicality anymore?

Here’s the truth

Having overnight success is like hitting the lotto.  Getting a client to give you 20k, is a lot of work and a lot of stress which A LOT of people don’t actually want.  Getting 100k subscribers of anything in a month, uses a lot of leverage that’s taken YEARS to build.  Can you learn things from these folks? Of course.  But do you think you’re the one special person who’s going to put it all into practice and make the 100k a month?

I’m not into popping bubbles, but the pipe dreams can only go so far.  It is NOT EASY at all to make 100k in a month, and any promise to get you there faster is total BS.

[clickToTweet tweet=”It is NOT EASY at all to make 100k in a month, and any promise to get you there faster is total BS.” quote=”It is NOT EASY at all to make 100k in a month, and any promise to get you there faster is total BS.”]

What’s worse is we get inundated with all the dreams of grandeur and hear about people doing all these fantastic things and making a ton of money that we lose site of what success is actually supposed to look like!

When I was at a conference on Saturday, one of the things they said was, all these guys who look like they have a ton of money and sell strategies, etc., all these guru type folks, a lot of them are flat broke (not all, just a lot).  What’s crazy is the ones that ARE making a lot of money and “crushing” it, aren’t really in the spotlight as much.

What is success?

Can you pay your bills?  Do you have a family?  Do you have a home?  To me, success is less stress.  The less I have to stress about things, the more success I have.  Now, the whole millionaire thing, that’s more of a stretch goal than anything.  Do I need to be a millionaire? No.  I really don’t.  In the words of Sir Biggie Smalls, “Mo Money, Mo Problems.”  Would I mind being a millionaire? Absolutely not.

[clickToTweet tweet=”Do I need to be a millionaire? No. In the words of Sir Biggie Smalls, ‘Mo Money, Mo Problems.'” quote=”Do I need to be a millionaire? No. In the words of Sir Biggie Smalls, ‘Mo Money, Mo Problems.'”]

Though subliminally, I’ve always felt like I HAD to land large projects, and I HAD to have a ton of subscribers and followers, and if I wasn’t ‘crushing’ it like everyone else, then I wasn’t successful. And those grand things were constantly in the back of my mind, and whenever I launched something that only got 10 sales as oppose to 100, then I failed.  Or if I tried something and I only got 30 people to sign up instead of 1000, then I was a failure.  “Back to the drawing board!”, “Start over, why was this launch a failure?”, “Why didn’t this launch land 150k like most launches do, what did I do wrong?”

It’s all BS guys/gals.

This whole mentality of needing to be much bigger than what MOST people are, is all BS.  If you’ve ever seen one of my courses, you’ll see that I’ve always come with a practical point of view.  With everything I do!  I need to show that what I’m doing works in the real world, and not just in my head.  My courses are real projects, my posts are real situations, I hate all the crap that floods our heads because truthfully, it really affects us.

Well, my goal is to put a stop to it.  Well, not all of it, I mean I really don’t give a crap about what other folks are doing, but I’m zagging.  Everyone wants to zig, I’m gonna zag.  That’s just how I roll.

[clickToTweet tweet=”Everyone wants to zig, I’m gonna zag. That’s just how I roll.” quote=”Everyone wants to zig, I’m gonna zag. That’s just how I roll.”]

You’re going to see a ton of brand changes coming to my site. A lot more of my mug will be floating around lol and I’m going to be sharing a lot more of my story with everyone.

I mentioned last week about gearing up to launch my membership.  The conference this week really opened up my eyes to a lot of things, so I still have work to do before it officially opens, but that doesn’t mean that we all can’t be a part of something.

I’m going to start with a 100% free membership.  It’s going to be called 0 to… not 1 million because seriously, that’s just stupid.  It’s Going from 0 to 30k, 100% practical, 100% free.  If you’re starting out in the industry, if you’re working full-time like I am and want some practical things that you can implement to start making some bank, then this is it.

When I first started, $30k was a number I gave myself as a test.  If I can make $30k in a year, then I’ll keep doing this and continue to keep growing.  Keep in mind, I have always been working full time. So we’re talking 2 -4 hours a day, max.  Some days were a stretch, but that was the bulk.  This had to change my entire mindset on how I approached things and built websites.

The cool part is, when I started this little test of mine, I documented everything.  Everything for 6 months until I reached $30k was written down and explained. This is what I want to share with you.

I have pretty much all the content set. I want to get a few more things straightened out and not overwhelm anyone who signs up for this completely free membership, so I’m getting the tech side set up and the organization.  I have to be honest too, I have never been so excited (as you can see from the over 1400 words in this article) about anything that I’ve done in my business, more than this.

I can’t wait to mingle and interact with future members.

Sign up below if you’re interested and I’ll let you know as soon as it’s ready.  God bless ya’ll.

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Throwback With Jon Barratt – A Must Listen!

Note: This episode is more rock then hip hop, sometimes I like to switch it up 😉

Previous Episodes with Willy:

Throwback Podcast with THE Dan Norris

Podcast Throwback – All About Beaver Builder BEFORE THEY WERE STARS!

Interview with Hani Mourra

Alas the throwback episodes must come to an end.  But what a great way to end January and kick off February!  In this episode, I speak with Jon Barratt.

Jon and I connected a while back.  What he thought was just going to be a casual conversation, sneakily turned into a fantastic podcast.

Jon is heavily involved in the Genesis Community.  He’s an amazing developer and has developed a premium, e-commerce child theme for Genesis called Envy. This theme is beautiful. In addition to themes, he also created WP-Clips.  A plugin that lets you customize themes without having to worry about updates or changes.  It’s like a snippet manager that’s built directly into the site.  So the code is reusable, and it’s just incredible.

Besides designing and developing, Jon’s also involved in the film industry!

In this episode, we discuss all of that in detail.  We also discuss YouTube Videos, different challenges that we face, my old music career, and so much more.

This is one of my favorite episodes, and I’m honored to have a new friend!

Links from show

Envy Theme

Jon Barratts Website


Youtube Song Intro

YouTube Song Outro – Thousand Foot Krutch — Running With Giants

Throwback Podcast with THE Dan Norris

Here comes another one!!! My Throwback Series today is with Dan Norris! If you don’t know who he is, today should be the day.

Dan Norris was the co-founder of WP-Curve which was just acquired by GoDaddy, he’s written 4 books (Create or Hate, 7 Day Startup, Content Machine, Operation Brewery), started his own Brewery Company, and has an Entrepreneur Mastermind!

The guy is pretty unstoppable.  Not to mention, he’s totally down to earch and cool as hell.

This interview was super fun! We spoke last year when we was working on his first book 7 Day Startup.  It’s incredible how much has happened since then.

Take a blast from the past though and see Dan Norris… BEFORE THEY WERE STARS!!!! 😀  Enjoy!


Song at end:

Last Two Episodes:

Interview with Hani Mourra

Interview with the Beaver Guy (Robby)

I suck at juicing… but I'm good at websites!

Not talking the “Pump ::clap:: You Up!” kind of juicing.  I’m talking the kind with a bunch of fruits and veggies trying to get healthy type of juicing.

This morning I grabbed my Nutribullet, and in attempts to get healthy, I started to load it up!

I added spinach, some apple juice, carrots, banana, strawberries, and blackberries, and some water because it was going to be way too thick.

I blended what appeared to be a giant mud puddle.  The color was not attractive at all.

Screw it. I need to be healthy!  Chug, Chug, Chug! AWFUL!!!!!

Clearly, juicing is not my forte.

What is my forte, though, is websites.  I’ve got a knack for figuring out the hard stuff, coming up with strategies, and all the like.

Just like juicing, what a lot of people do, is throw in a bunch of ingredients, and hope for the best.  But the results just aren’t there.

Check this out.

I’ve worked with Jonathan Perez over the past two years. I’d describe him as a web design firecracker! This guy has so much energy and enthusiasm that it’s exhausting for the rest of us. He combines the visual sensitivity of a top designer with the vision of an entrepreneur. And – to top it all – he’s also a damn good laugh. – Ben Hunt

That’s not to brag or boast, but just as a little reassurance of the mindset that I put towards everything I do.  There’s a method to the madness, and maybe I won’t make you laugh every time, but I’ll be damn sure to help you figure things out when you get stuck.  That’s what I do! It’s my passion to educate and help.

I ran a survey a while back and asked my list (many of you) what they wanted to see with the future of SureFire.  A LOT of folks replied with coaching and consulting.  Well, I’ve got some good news!

While I don’t have a full coaching program yet, I’m slowly getting there.  My fears and insecurity is what’s really holding me back, plus I don’t want to just be another coach, it has to mean something to me, so it’ll be a while before I jump on that boat.  HOWEVER, I do enjoy consulting, and helping others when they need it.

So here’s the next step…

I recently created a profile.  While I’m not fully versed on how the platform actually works, I listed a few areas of expertise, set the pricing, etc.  This is a stepping stone headed in the right direction and I’m pretty sure I’ll be able to help a lot more people.So if you ever want to pick my brain, ask a question about how to approach something, what tool may be best for…, come up with a email strategy, words of encouragement, or really anything that has to do with websites (building, marketing, etc.), then check me out on Clarity.

Here’s my clarity profile.

If I’ve already helped you in some way in the past, it’d be amazing if you could leave me a review on the website.  Thanks so much!

Podcast Throwback – All About Beaver Builder BEFORE THEY WERE STARS!

Here we have another throwback episode with the BEAVER GUYS!!!  Well, only one Beaver guy, but I’ll have the rest on really soon.  This episode is Robbie and I chatting it up.  Discovering the origin of the Beaver Builder name and just having some fun.

I also realized that after reading this, in the beginning, I say “I discovered the plugin” and I meant to say “When I discovered the plugin” so please keep that in mind when you listen.  🙂

Beaver Builder has been growing like crazy over the past year, and when I spoke with Robby, they were in at the beginning.  Great to see where they were and where they’re headed.  Keep an eye out for the update episode!

If you missed last weeks throwback episode, check it out:

Interview with Hani Mourra

And as all these throwback episodes happen, we have Willy doing the intro’s… great guy that Willy 😀

Don’t have Beaver Builder? Get it here!

Let's Learn Together – Thrive Themes

I’m starting a new series called “Let’s Learn Together” and it’s basically me hopping into a new app or plugin, and learning how it works by actually implementing it into a live site.

This is a whole new format that I’m trying out so I’d love to get some feedback on it. Here’s the first video:

In this video, I’m installing Thrive Leads and getting ready to build my opt-in, or really copy the curent opt-in that’s on my site. I was pleasantly surprised to see how easy is was. Hope you like it!

If you want to see more videos like this, just let me know, thanks!

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