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A $20k Project Is Not A Victory, It's A Headache!

This is how I relate excersize Guru’s to Internet Guru’s… skip the story, get to the meat!

Isn’t funny that anytime we say we’re going to exercise, it’s always like “Yeah, Monday’s the day! It’s definitely the day!”  Then Monday comes by and you’re like, “Next week, definitely next week, I’m going all in!”

Well, last week I bought a subscription to this program called Daily Burn, and that was 100% me when I signed up.  I was all gung-ho, hyping myself up, and I ended up doing absolutely nothing for an entire week.

Then yesterday I tell myself “I signed up for this dayum thing and I’m not even using it!” (Typical Gym Memberships, HA).  “F, THAT!”

4 o’clock comes around, I’m playing with my kids, and then I stop. “Family exercise time!”

Now picture this… I’m still in my jeans, t-shirt, rolling around with the kids, that epiphany dawns on me, and in 30 seconds, I’m yelling for everyone to start exercising… jeans and all! My kids are looking at me like “Whaaa?”

I didn’t care, the time was now, the decision was made.

Pop on this Daily Burn thing, select the box that says “Do your first exercise,” and I’m ready.

Wasn’t really sure what to expect, though.  See I’ve tried all of these things before and what you usually get is a bunch of bad-ass mofo’s, 12 pack abs, doing some insane workouts that you can barely keep up with.

Pretty much anything BeachBody (t-25, 10-minute trainer, etc., etc.,) is like that.  That’s all we see commercials for too.  Photoshopped before and after shots, and we’re just flooded with all of this perfectness, and it gets ingrained in our head that that’s what we need to be.


Here’s what happened every time I attempted a program. I was always committed with “yes just 25 minutes, and in 3 months I’ll have a 12 pack too! ,” and every time I did it, I always stopped the second week because I was just getting tired of seeing perfect people complete these insane workouts.  I’m sure one day I’ll be able to keep up, but when I can’t, it’s discouraging.

Daily Burn was incredibly different.  What a breath of fresh air this was. 

I promise this is not some promo for Daily Burn, it’s all in relation, trust me 😉

When I put on Daily Burn, the first thing I noticed was normal people.  An elderly lady, a heavy set ex-marine who was disabled for a year, and another heavy set woman.  This is my crowd!!! 😀  I did the workout, some of the people doing it had to modify a bit, but I plowed through and when I was done, holy crap I felt like a champ!

28 minutes of light exercise that I could keep up with, and with incredibly normal people, I was on top of the world!

That brings me to the question of the day/month/year/life…

WHY THE F DO WE GET CAUGHT UP WITH ALL THE BS INTERNET HYPE THAT CONSTANTLY FLOODS OUR FEED?

Seriously, if you just peruse Facebook for 5 minutes all you’ll see are ads for “20k Proposals, 0 to 7 figures, how I made 100k in a month, get 10k subscribers” and more blah blah blah.  All this BS fluff, much like the guy/girl with the 12 packs.

It’s like this dangling diamond that gets’s waved in our face and can grant us wishes…

Here’s where you want to be, here’s how I did it overnight (which actually translates to 10 years of ups and downs), and here’s my magical formula that did it! Disclaimer: This probably won’t work for you, but give me 1500 bucks and I’ll show you anyway.

Where the hell is the practicality anymore?

Here’s the truth

Having overnight success is like hitting the lotto.  Getting a client to give you 20k, is a lot of work and a lot of stress which A LOT of people don’t actually want.  Getting 100k subscribers of anything in a month, uses a lot of leverage that’s taken YEARS to build.  Can you learn things from these folks? Of course.  But do you think you’re the one special person who’s going to put it all into practice and make the 100k a month?

I’m not into popping bubbles, but the pipe dreams can only go so far.  It is NOT EASY at all to make 100k in a month, and any promise to get you there faster is total BS.

[clickToTweet tweet=”It is NOT EASY at all to make 100k in a month, and any promise to get you there faster is total BS.” quote=”It is NOT EASY at all to make 100k in a month, and any promise to get you there faster is total BS.”]

What’s worse is we get inundated with all the dreams of grandeur and hear about people doing all these fantastic things and making a ton of money that we lose site of what success is actually supposed to look like!

When I was at a conference on Saturday, one of the things they said was, all these guys who look like they have a ton of money and sell strategies, etc., all these guru type folks, a lot of them are flat broke (not all, just a lot).  What’s crazy is the ones that ARE making a lot of money and “crushing” it, aren’t really in the spotlight as much.

What is success?

Can you pay your bills?  Do you have a family?  Do you have a home?  To me, success is less stress.  The less I have to stress about things, the more success I have.  Now, the whole millionaire thing, that’s more of a stretch goal than anything.  Do I need to be a millionaire? No.  I really don’t.  In the words of Sir Biggie Smalls, “Mo Money, Mo Problems.”  Would I mind being a millionaire? Absolutely not.

[clickToTweet tweet=”Do I need to be a millionaire? No. In the words of Sir Biggie Smalls, ‘Mo Money, Mo Problems.'” quote=”Do I need to be a millionaire? No. In the words of Sir Biggie Smalls, ‘Mo Money, Mo Problems.'”]

Though subliminally, I’ve always felt like I HAD to land large projects, and I HAD to have a ton of subscribers and followers, and if I wasn’t ‘crushing’ it like everyone else, then I wasn’t successful. And those grand things were constantly in the back of my mind, and whenever I launched something that only got 10 sales as oppose to 100, then I failed.  Or if I tried something and I only got 30 people to sign up instead of 1000, then I was a failure.  “Back to the drawing board!”, “Start over, why was this launch a failure?”, “Why didn’t this launch land 150k like most launches do, what did I do wrong?”

It’s all BS guys/gals.

This whole mentality of needing to be much bigger than what MOST people are, is all BS.  If you’ve ever seen one of my courses, you’ll see that I’ve always come with a practical point of view.  With everything I do!  I need to show that what I’m doing works in the real world, and not just in my head.  My courses are real projects, my posts are real situations, I hate all the crap that floods our heads because truthfully, it really affects us.

Well, my goal is to put a stop to it.  Well, not all of it, I mean I really don’t give a crap about what other folks are doing, but I’m zagging.  Everyone wants to zig, I’m gonna zag.  That’s just how I roll.

[clickToTweet tweet=”Everyone wants to zig, I’m gonna zag. That’s just how I roll.” quote=”Everyone wants to zig, I’m gonna zag. That’s just how I roll.”]

You’re going to see a ton of brand changes coming to my site. A lot more of my mug will be floating around lol and I’m going to be sharing a lot more of my story with everyone.

I mentioned last week about gearing up to launch my membership.  The conference this week really opened up my eyes to a lot of things, so I still have work to do before it officially opens, but that doesn’t mean that we all can’t be a part of something.

I’m going to start with a 100% free membership.  It’s going to be called 0 to… not 1 million because seriously, that’s just stupid.  It’s Going from 0 to 30k, 100% practical, 100% free.  If you’re starting out in the industry, if you’re working full-time like I am and want some practical things that you can implement to start making some bank, then this is it.

When I first started, $30k was a number I gave myself as a test.  If I can make $30k in a year, then I’ll keep doing this and continue to keep growing.  Keep in mind, I have always been working full time. So we’re talking 2 -4 hours a day, max.  Some days were a stretch, but that was the bulk.  This had to change my entire mindset on how I approached things and built websites.

The cool part is, when I started this little test of mine, I documented everything.  Everything for 6 months until I reached $30k was written down and explained. This is what I want to share with you.

I have pretty much all the content set. I want to get a few more things straightened out and not overwhelm anyone who signs up for this completely free membership, so I’m getting the tech side set up and the organization.  I have to be honest too, I have never been so excited (as you can see from the over 1400 words in this article) about anything that I’ve done in my business, more than this.

I can’t wait to mingle and interact with future members.

Sign up below if you’re interested and I’ll let you know as soon as it’s ready.  God bless ya’ll.

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About the Author
What's UP! This is my site, I write 99% of the articles on here. I'm also the owner of SureFireWebServices.com. I help out a lot of developers and designers getting into the web game. Helping is fun for me, so feel free to ask me any questions! I've made courses and have a membership as well to help get you on your feet!

One comment on “A $20k Project Is Not A Victory, It's A Headache!

  1. Todd E Jones says:

    Case studies are always interesting. The trick is using something for the context. Should be great info Jon!

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