Does he even need an introduction?
I’m going to do one anyway. This episode is all about growth with Lee Jackson!
I met Lee about a year ago when he first launched his podcast. We did a great interview and you can check that out here!
Lee is no stranger to growing businesses. He started with a small event agency which he helped grow substantially in a few years.
He later moved on to his own agency Lee Jackson Dev, which is on a continual pace to grow!
From a freelancer to a full-blown agency, Lee isn’t slowing down anytime soon.
We chatted about growth strategy, a few do’s and don’ts, and had an overall great conversation.
Lee runs a white label development studio for design agencies and is a truly genuine person and I was honored to have him on my podcast.
NOTE: This episode had a few technical difficulties, but we made it through.
Enjoy the show!
I called Lee the Angled King because his new branding will be called Angled Crown. 🙂
About the AuthorWhat's UP! This is my site, I write 99% of the articles on here. I'm also the owner of SureFireWebServices.com. I help out a lot of developers and designers getting into the web game. Helping is fun for me, so feel free to ask me any questions! I've made courses and have a membership as well to help get you on your feet!
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By Jonathan Perez — 1 year ago
So what’s with all this 30k stuff popping up everywhere on my site?
The short, simple answer, it’s how I started. It was the beginning of my web business and everything that it grew to be. It was the fire that was lit under my arse to push me further and further. It’s a process, and it freakin’ works.
In this episode, I’m going to share my story, I believe for the first time. Not the story of how I got started in the web industry, but the story of how I took a side hustle from nothing, to consistently making $60 – $80k a year ALL WHILE working full time and managing my life work balance with my wife and two kids.
I never shared this because I never looked at it as success. Everything we see about success is so over bloated its crazy.
20k Projects Suck, you can’t start from 0 and 1000 subscribers in a month and most people stay in the middle ground.
For some reason, though, we tend to think that the middle ground isn’t good enough. We’re so pounded with visions of what success looks like, that we become blind to our accomplishments.
When I first started GettingTo30k a lot of feedback that I got was “Why 30k? That just seems too little?”
$30k is real. $30k is attainable, and if you can make $30k, then you’re not that far away from making $60k, $100k, etc.
What started as a side business for me, continued to be a side business but kept growing, and all the methods, strategies, etc., that I learned are all things that I want to share.
Working full time allowed me the freedom to experiment. Having a family gave me a reason to streamline my process to building websites and manage my time efficiently.
My turning point happened just a few days ago. I went to a conference, and a constant theme that I kept hearing was “Be yourself.” I’ve heard it so many times in the past, but it just never registered.
When my accountant does my taxes, he tells me “I can’t believe you’re doing this much with just a side thing.” Of course, I shrugged it off, but I realized, holy crap, he’s right!
So the time has come. I’ve been side hustling since 2012, and now I want to show you how you can start a side hustle too, and take it to places you never imagined.
Song at the end of the podcast – Aha Gazelle ‘The Aha Show’
Get Notified when I launch the membership (Just fill your email to the 30k box below.)Post Views: 989
By Jonathan Perez — 2 years ago
I recently posted on another site that I was looking for help with my business (and by recently, I mean last year). I got a lot of replies and looking at all of them gave me a very unique perspective that you only get when you’re on the other side.
By other side I mean the side where you’re not looking for work, but your looking to get work done. The interviewer and not the interviewee. Being an employee most of my life, this is not a perspective that comes by too often, but having a growing business it’s interesting to see why certain people would be selected and others wouldn’t.
Here are a few tips of having someone actually look over your submission as oppose to putting you in the “no way” pile.
1. If they ask you a question, answer it.
When someone is looking to hire you, they know what their looking for. When you avoid answering a question directly it sends out two flags. The first flag is lazy and not caring, the second flag is uncertainty.
Here’s an example: How much do you want to get paid?
Simple right. I just want to know how much you want. Don’t reply by saying, “I don’t know” or “Totally up to you”. Just answer the question.
2. Don’t make the interview do more work.
Similar to the first tip, but in this regard, a user may say something like “To answer your question, go to this link”. That’s not acceptable. The question was asked, just answer it. By making the interviewer have to click your link, browse around or read a post or something like that, it’s a nuisance. Be precise, and take the time out to answer the question thoroughly.
3. Read the description and make sure you understand it.
Sometimes people are so anxious to apply that they don’t know what they’re applying for. The employer took the time out to write a description of what is needed and what is not. Don’t reply with answers that are clearly on the ‘not’ column. It just shows you skimmed the content and didn’t read.
4. Don’t get crazy with your rates.
I always quote fixed prices, but when it comes to hiring, I like to know hourly rates of freelancers. This may be a personal decision, but it’s the way in which my projects are delivered that I do this. In any case, don’t be outrageous with your hourly rates.
If you had a job and you’re not experienced, you’d probably make about 15hr – 20/hr. If you are experienced and are considered a professional, you can start pushing towards $40, $50, and even $60. A full time employee that makes $100k a year makes about $48/hour at 40 hours a week. Now $100k is a pretty damn good salary. I definitely understand as freelancers, we’re not doing 40 hours of straight work, so of course higher price tags will occur. However, if you’re experience is a 6 or 7 for the required position and you’re asking for $75 – $100 an hour, that’s a flag.
As an employer, I would pay 100/hr to someone, but if I do, I would need to know that there’s no 3 hour billed time of trying to figure something out. At the higher rates, you need to know your stuff and know it well.
5. It always helps to know who you are going to work for.
Do a little research. Read a post or two. See what the company is about. Make sure it’s a good fit for you and that you’re not going to regret the decision later or waste the employers time. This also helps in conversation. If you know a little bit about the person/company, you’ll tend to be a better fit. It’ll also make you look more appealing to the person whose going over your responses.
6. Don’t compete with the person/company hiring you.
As a freelancer looking for web work, I definitely understand how this can be hard. The key here is if you’re a freelancer, you should advertise as a freelancer.
In a lot of cases a freelancer will promote themselves as a business, or a web agency or something similar. The hard part is when someone is looking to hire you for THEIR web agency it can look like all your doing is leveraging an opportunity for yourself. There’s nothing wrong with doing that, but it will raise a flag.
There is an overlook in certain circumstances since the web world is SO big, but I personally think the flag gets drawn when a niche business see’s the same niche on someone their trying to hire.
As an example, one of my businesses is a web maintenance service. Now if someone who is trying to work for me ALSO has a web maintenance service, that’s not good. Granted, all intention may be well, but until we get to know each other, you’re technically in direct competition with me and now have access to my clients.Post Views: 604
By Jonathan Perez — 2 years ago
Today we have Ben Hunt on the podcast.
Ben studied fine arts in school and fell in love with it, then when he was at university he learned how to make web pages and use his art skills. He had a lot of free time so he started to make tutorials about visual design using skills he learned as he went. From the beginning Ben found that he had an eye for the design aspect of creating web pages.
Things You’ll Learn:
- How important minimalist designs are.
- You can measure the results of anything you do.
- Why design is marketing.
- Why the design and development market is getting smaller.
- How you can utilize the market, regardless of competition.
Ben wrote “Save the Pixel,” an ebook and almost a manual about minimal design on the web. If you haven’t heard of it or read it yet, it’s something you definitely need to add on your list.
Ben found that he learned more about design just by writing “Save The Pixel”. He learned that what he thought was design was actually marketing. He also found that you can measure the results of anything you do. By doing so, you can use that information to learn what works and what doesn’t. He spent the next few years experimenting with web design to figure out how and why some things work better than others.
He explains why the design of a website needs to fit the brand. Every website is different because every website has a different goal. Design is not graphic art; design is creating something new to accomplish something. After many tests on conversions, he found that the only times graphic design changes conversions is when there was a major problem to begin with. In other words, it’s graphic design is not as important as the content on a website. It’s important to know who you are, what you want to say, and who your audience is.[spp-tweet tweet=”Graphic design is not as important as the content on a website. – Ben Hunt”]
With the internet there has become an increased amount of opportunities for people to publish their work and design online. With more opportunity, it seems that the market has gotten smaller because there are so many people doing the same things.
The market is drying up for people who can make custom sites, design, etc. Just because something is custom doesn’t mean that it’s better, there will always be a market for the custom graphics, CSS, etc. Just don’t stay where you are: create a product you make once and can sell again and again, or work for a company that is beginning and needs that custom aspect, lastly you can move into more of a marketing role to help people figure out their message.
Not every client needs to have a custom site. It’s more important to create something that works for someone’s message rather than making sure it’s custom. You don’t need to reinvent the wheel when it’s already done for you because you can focus on building your client’s message and ideas.
Lots of takeaways in this podcast! Get your notepads ready and enjoy!
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