I’ve been developing my processes and business for a little over a year now and I finally have a pretty tight grasp on the tools that I use. This comes after constant trials of different plugins and services that just wouldn’t work the way I needed them to. I think I got it all sorted out though. So alas, here are the X tools I use to run my business smoothly, and efficiently.
Holy Crap. So I found this earlier this year and I tried a DOZEN different emailing software. I have a few sites and the problem was always the following:
c. Ease of use.
Hatchbuck solved all of these issues, and they did it pretty affordably too. With Hatchbuck I can create my optin forms, label each one (great for reporting), and see how they perform. It keeps track of my entire email list and contacts, and I can add tags, tasks, etc. etc.
Other tools I’ve tried:
InfusionSoft – Very powerful and Very expensive
Mailchimp – Couldn’t segment my lists correctly, tags was definitely the way to go for multiple lists.
ActiveCampaign – I loved it, but the reporting was a pain, I never knew who was signing up with which form, when they signed up, etc. (I’m sure there were ways to figure that out, but the issue was I was always trying to figure it out.)
You can’t outright buy Hatchbuck, you have to go through a demo process, but if it’s something you know you want, just let me know and I’ll get you a purchase link to bypass the demo.
It took me a while to find this one because there’s really nothing else like it. What Contactually does is sync up with your Google Apps mail, and keep track of who you contact on a daily basis. Whenever someone emails you, you put them on what Contactually calls, a “Bucket”. The buckets you create can be anything from new lead, partners, customers, etc. Once their in the bucket, you set up a rule to follow up.
For example, if I get a new lead, I put the lead in the “new lead” bucket and that will remind me to follow up in 7 days if I don’t hear from the person.
On top of that, Contactually includes awesome email templates that you can use and even create your own. It’s the Holy Grail of customer retention and follow-ups!
If you haven’t spoke to someone in a while, Contactually will remind you, and it’ll keep track of what you last talked about. It’s pretty amazing, and I can’t run my biz without it.
Other Tools I Tried:
There’s really nothing like it, so none.
I found Zaxaa from hearing Kim Doyal mention it. I tried it out, found out they had a membership plugin, and I had to jump in!
Zaxaa is a tool for selling products on your website. You can sell memberships, digital goods, upsell, create affiliates, and so much more. I haven’t completely dived into the full capabilities of it, but if you’ve purchased a course on my site recently, you’ll see the different.
The Zaxaa membership plugin works really well, and it keeps everything completely separate from WordPress but still integrates beautifully with it.
I can put purchase buttons anywhere I like which means I can create my own landing pages. It’s a little scary to start out with because there’s a lot of fields to fill out for each product, but it’s pretty self explanatory and you don’t have to fill in every single one. When you start getting into upsells, and dime sales, affiliates and everything else, then you’ll notice that all the original scary fields, are there for a reason and are VERY useful.
Other Tools I Tried:
Easy Digital Downloads – I love EDD, but for the cost and sake of only 1 plugin, I decided to use Zaxaa. But EDD will always be an option on sites because it’s also incredibly easy to use and works very well.
You can pay $60/mo and they take 3% (which is a little high) Actually, there’s monthly cost for the basic plan but there would be a 3% transaction fee OR $67/mo and no extra fees, OR pay for the year at $399 (which is what I did). Not sure how often they have specials, but I did manage to catch one when I signed up and got it for $319/year! So worth it!